Puravankara's Ambitious Expansion: 12-13 Million Sq Ft Housing Launches Planned

Puravankara Limited is entering a decisive phase of residential expansion, signalling strong confidence in India’s urban housing demand. The Bengaluru-based listed developer has announced plans to launch nearly 12–13 million sq ft of new residential projects across multiple cities. With entry prices beginning at around ₹1.4 crore and extending into the ultra-luxury range, the strategy reflects a clear shift towards premium housing, backed by solid end-user demand, rising incomes, and improving regulatory clarity.

The upcoming launch pipeline spans Bengaluru, Mumbai, Kochi, and Coimbatore, covering high-rise apartments, gated communities, and select township formats. The overall development value of this pipeline is estimated at close to ₹13,000 crore. Rather than chasing volume-led growth, the company is focusing on scale with quality, targeting well-established and emerging urban markets where housing demand remains structurally strong.

Bengaluru will continue to anchor Puravankara’s growth, accounting for nearly 8 million sq ft of the total pipeline. Kochi is expected to contribute around 1.4 million sq ft, while Coimbatore will add approximately 1.25 million sq ft. Mumbai, with about 1 million sq ft, will be smaller in volume but higher in value, driven largely by redevelopment-led projects. This city-wise diversification helps balance risk while capturing demand across different economic and demographic profiles.

The ₹1–2 crore price bracket has emerged as the new demand core, particularly in Bengaluru. What was once considered premium has now become mainstream for many urban buyers due to rising salaries, dual-income households, and sustained migration into employment hubs. At the same time, the traditional mid-segment has shifted upward to the ₹70 lakh–₹1.2 crore range, indicating a long-term price reset rather than short-term inflation.

By concentrating on homes priced above ₹11,000 per sq ft, Puravankara is aligning its portfolio with end-user-led demand rather than speculative buying. Higher price realisations improve project viability, support better construction quality, and reduce reliance on aggressive sales cycles. For the broader real estate market, this reinforces a growing trend where premium and luxury housing is outperforming lower segments in major cities.

Despite not launching new projects during much of the year, Puravankara recorded pre-sales of nearly ₹3,859 crore in the first nine months of FY26. These numbers were achieved entirely through ongoing projects, particularly during the festive season. The performance highlights strong brand credibility and sustained buyer interest, even in the absence of fresh inventory.

Project approvals in Bengaluru were impacted by administrative changes, including khata and registration bottlenecks and the transition to the Greater Bengaluru Authority. These issues delayed launches across the market. However, approvals have begun to stabilise over the last two quarters, enabling developers like Puravankara to gradually revive stalled pipelines and plan new launches with greater certainty.

Under its flagship brand, Puravankara is strengthening its presence in the luxury and ultra-luxury segments. Homes in Bengaluru and Mumbai are expected to be priced as high as ₹10–13 crore. In Mumbai, the company is focusing on redevelopment, with a pipeline of over 4.38 million sq ft across five projects and a potential value exceeding ₹10,500 crore. These projects are aimed at high-entry-barrier micro-markets with long-term value.

While Puravankara sharpens its premium positioning, the Provident brand will continue addressing a different buyer segment. Provident will focus on large-format townships and select peripheral developments, typically priced around ₹7,500 per sq ft. This dual-brand approach allows the group to serve both premium and value-driven buyers without overlapping brand identities.

With improving approvals, steady income growth, and continued urban migration, housing demand is expected to remain resilient through 2026. Buyer preference is clearly shifting towards gated communities, larger homes, and amenity-rich developments. Puravankara’s presence across multiple cities and price segments positions it well to benefit from both stable core markets and emerging urban centres.

Puravankara’s plan to launch 12–13 million sq ft of residential projects across Bengaluru, Mumbai, Kochi, and Coimbatore reflects a measured yet confident expansion strategy. With home prices starting from ₹1.4 crore and extending into the ultra-luxury category, the focus is firmly on premiumisation backed by real end-user demand. Strong pre-sales, improving regulatory clarity, and a diversified city portfolio place the company in a solid position as India’s residential real estate market continues to evolve.