Oberoi Realty Enters Delhi-NCR with ₹6,000 Crore Ultra-Luxury Project in Gurugram, Homes from ₹18 Crore

For four decades, Oberoi Realty stayed firmly within Mumbai's boundaries, building a reputation few developers in the country can match. That changed this week. The Mumbai-headquartered company has finally stepped outside its home turf, launching an ultra-luxury residential project in Gurugram worth close to ₹6,000 crore. It's a big deal, and not just because of the price tag.

Oberoi Realty has unveiled Three Sixty North on Golf Course Extension Road in Sector 58, marking its first residential venture outside the Mumbai Metropolitan Region. Chairman Vikas Oberoi said the company now feels confident that its brand can travel beyond Mumbai, a statement that carries weight given how cautious the developer has historically been about expansion. They didn't rush into this. They waited until the moment felt right.

Spread across 14.8 acres, the project will eventually include seven residential towers, though the first phase has launched with six. Total saleable area across the development is estimated at 4.5 million square feet, and the overall project cost is pegged at roughly ₹6,000 crore. Revenue potential, according to the company, could touch ₹16,000 crore once the full project is sold.

Interestingly, this isn't virgin land. The site was previously home to a set of unfinished towers built by the now-troubled Ireo Group, designed originally by celebrated architect Norman Foster. Those structures are being taken down floor by floor to make way for Oberoi Realty's new development. There's something almost symbolic about one of Gurugram's long-standing eyesores being replaced by what the developer hopes will become a landmark address.

Homes at Three Sixty North start at ₹18 crore, plus applicable taxes, putting it firmly in the ultra-luxury bracket. Phase one offers configurations ranging from 3 BHK plus studio to expansive penthouses, with sizes stretching from around 5,500 square feet to well over 13,000 square feet. These aren't apartments in the conventional sense. They're closer to villa-style living, just stacked vertically.

The project draws direct inspiration from Three Sixty West, Oberoi Realty's flagship Worli development overlooking the Arabian Sea and home to several well-known names from Mumbai's celebrity circuit. Whether Three Sixty North in Gurugram, overlooking a flea market on one side and upscale retail on the other, can replicate that same prestige remains to be seen. But the ambition is clearly there.

What sets Oberoi Realty apart from many NCR developers is its refusal to chase rapid sellouts. Vikas Oberoi was candid about this, saying the company prefers to release inventory gradually rather than flood the market at launch. That's unusual in a region where developers often advertise complete sellouts within days. Oberoi seems unbothered by the comparison, noting plainly that the company doesn't fear competition.

The development will include Club Three Sixty North, a dedicated space for wellness, fitness and social gatherings, along with a retail boulevard featuring cafés and curated shopping. Landscaped gardens run throughout the property. These additions reflect a broader shift in luxury housing, where buyers today expect a complete lifestyle ecosystem rather than just four walls and a view.

Oberoi Realty's entry adds further credibility to Gurugram's luxury housing story, a market already drawing strong interest from entrepreneurs and senior corporate executives. The developer has openly stated it wants its Gurugram business to eventually match the scale of its Mumbai operations, and is actively scouting for more land in the region. That ambition alone tells you how seriously the company views this new market.

There's also a financial backdrop worth mentioning. Shareholders recently approved a fundraising window of up to ₹6,000 crore at the company's annual general meeting, giving Oberoi Realty the flexibility to fund this expansion without straining its balance sheet.

Oberoi Realty has entered Delhi NCR for the first time with Three Sixty North, an ultra-luxury Gurugram project worth nearly ₹6,000 crore. Located on Golf Course Extension Road, the development offers homes starting at ₹18 crore, inspired by the company's iconic Three Sixty West in Mumbai. With premium amenities, a measured sales strategy, and plans to expand further in the region, this launch signals Oberoi Realty's long-term ambitions in India's growing luxury real estate market.